Adwords – A Basic Guide
There are many Definitive Guides to Adwords and they offer approaches to getting started on a profitable foot with Google pay-per-click (PPC), known as Google Adwords. The various guides on the market shows you ‘how to Beat the learning curve and generate instant web traffic with the world’s fastest direct marketing machine’.
The books that one can find are broken up into several clear-cut sections. One
chapter explains step-by-step how to set up your first adwords campaign. Screenshots are included for each step so you can follow along and do exactly what is instructed. There is also a “Getting Started Ad Content Checklist” which summarized the chapter and can be useful. Other tools and services are also recommended in this chapter to help you optimize your campaign.
Another chapter called “Managing the Basics” goes into detail about how to improve the efficiency of your Adwords campaigns. Once you get up and running, you next want to make sure you are getting the most for your money which is where so many first time users go wrong. This section shows you how to organise your ads, keywords etc, so that they will pull in more qualified leads/customers/buyers or whatever it is that you want. Google actually rewards you for creating relevant ads and they penalize you for creating ads that, according to them, are not relevant. In a nutshell, more relevant ads get better Click Through Rates (CTRs), cost less and come up higher in the search results. There are many examples that can help you out in this chapter as well.
In another related publication you will find a chapter called “Making Your Traffic Pay”. It goes over conversion techniques, tracking, split testing and other important issues. As you probably already are aware, traffic doesn’t do you any good unless you can convert it into customers. Here Perry also discusses the difference between the search traffic and the content traffic and when and if you should use both. As in the first chapters, there are also many examples to help guide you through.
Looking at yet another related publication we find information on “Tools, Tips & Tricks” discusses Google image ads, Google Adsense, and other lesser-known features of Google as well as other helpful tips to do with marketing your products and/or services.
In yet more related publications one can find informational, rather than instructional details. And more chapters goes on to describe more tools and services that are offered by the author. And an epilogue teaches you how and why to build a list of customers and make “backend sales” which is very important as well.
The various guide to Adwords are especially praised for their specific, step-by-step instructions and examples. It is also considered very easy to follow along as it mixes up instruction with stories and examples to break up the content.
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